Head of Digital and Growth, Dubber Cross

Yomali is entering its next phase of commercial scale across a portfolio of SaaS, FinTech, eCommerce, and service businesses.

Today, the majority of growth comes through conferences, referrals, and relationships. We are now looking to build a scalable, measurable inbound acquisition engine that can generate pipeline consistently across multiple businesses.

This role exists to architect and lead that transformation.

We are not looking for a traditional brand marketer. We are looking for a true growth operator -someone obsessed with pipeline, ROAS, CAC, attribution, conversion rates, and execution speed.

You will build the marketing function from zero, personally execute early growth initiatives, and eventually scale a high-performing team and growth engine across the portfolio.

What You’ll Own

Growth & Lead Generation

• Build scalable B2B inbound lead generation systems

• Launch and optimize paid acquisition campaigns across:

  • Google
  • LinkedIn
  • Meta
  • YouTube
  • Emerging channels

• Create landing pages, conversion funnels, nurture flows, and lead qualification systems

• Drive measurable pipeline and revenue growth across portfolio companies

• Own CAC, ROAS, conversion rates, attribution, and marketing ROI

Content & Storytelling

Build a repeatable content engine focused on authority, trust, and demand generation through:

• Video content
• Case studies
• Thought leadership
• Webinars
• Social media content

You will help position each business within the portfolio as a market authority.

Systems & Marketing Infrastructure

• Build and implement the modern marketing stack from scratch
• Create reporting, analytics, attribution, and tracking systems
• Continuously optimize campaigns and funnels based on performance data
• Establish scalable marketing processes and workflows

Team Building & Leadership

• Start as a highly hands-on individual contributor
• Hire and scale a lean, high-performing growth team over time
• Manage agencies, freelancers, AI workflows, and future internal hires
• Build a culture of experimentation, speed, accountability, and measurable outcomes

What Success Looks Like

First 60 Days

• Audit current marketing landscape across portfolio companies
• Define ICPs, positioning, funnels, and GTM priorities
• Launch initial acquisition experiments
• Build strategic roadmap for scalable growth

3–6 Months

• Lead generation engines producing qualified inbound pipeline
• Positive ROI established within at least one business unit
• Website and brand transformation underway
• Marketing stack fully operational and measurable

After 12 Months

• Predictable inbound pipeline across portfolio companies
• Strong SEO and social growth
• Clear authority positioning in target markets
• High-performing growth team established
• Marketing operating as a measurable revenue engine

What We’re Looking For

Must-Haves

• Proven success building B2B growth and lead generation systems

• Hands-on paid media buying experience

• Deep understanding of:

  • Funnels
  • Attribution
  • Conversion optimization
  • Lead qualification
  • Performance marketing

• Experience driving measurable revenue impact through marketing

• Strong storytelling and communication skills

• Ability to operate autonomously in fast-moving environments

• Comfortable building from zero with limited structure

Nice-to-Haves

• Experience within SaaS, FinTech, eCommerce, or digital-first businesses
• Experience scaling marketing teams from 0 → 1
• Strong LinkedIn or personal brand presence
• Familiarity with AI tools, automations, and modern growth workflows

Who Thrives Here

This role is ideal for someone who is:

• A builder first
• A growth operator second
• A strategist third

You thrive when:

• Building systems from scratch
• Testing quickly and iterating constantly
• Owning revenue outcomes directly
• Operating with high autonomy
• Solving ambiguous growth problems

You think in:

• ROAS
• CAC
• Pipeline
• Revenue
• Conversion rates

—not vanity metrics.

This role is likely not a fit for someone who:

• Prefers highly structured corporate environments
• Operates primarily as a people manager without execution depth
• Focuses more on brand awareness than measurable growth outcomes

Why People Stay / Love Working Here

• Executive-level autonomy
• Direct access to the CEO and portfolio leadership
• Opportunity to build across multiple growing businesses
• Ability to create a marketing function from a true blank canvas
• High-trust environment with strong leadership support
• Significant investment already committed toward growth

“I like to hire great people, get out of their way, and back them 100%.” — Mike Peters, CEO

What’s In It For You

• Rare opportunity to architect a portfolio-wide growth engine
• Massive ownership and visibility
• Opportunity to build and scale your own marketing organization
• Direct impact on company growth and revenue
• Exposure across SaaS, FinTech, eCommerce, and services businesses
• Long-term executive growth opportunity

Interview Process

1. Introductory Screening Call
2. Leadership & Competency Interview
3. Strategic Growth Deep Dive
4. Final CEO Conversation

About Yomali

Yomali is a portfolio of ambitious, fast-growing businesses spanning SaaS, FinTech, eCommerce, and service industries.

We are building scalable companies with strong operational foundations, modern growth infrastructure, and long-term acquisition ambitions. Our environment is fast-moving, entrepreneurial, and highly execution-focused — designed for people who want to build meaningful commercial impact.