Content Strategist, Old Connaught

Content Strategist– Co. Kildare Are you a creative and commercially minded

Content Strategist

who thrives on building compelling brand narratives across multiple channels? Do you enjoy developing data-driven content strategies that engage audiences, support product launches, and drive measurable growth in a fast-paced FMCG environment?

Our client, a leading Irish FMCG organisation with a portfolio of well-loved consumer brands, is seeking an experienced

Content Strategist

to join their marketing team at their Head Office in Co. Kildare. With a strong focus on innovation, sustainability, and collaboration, the organisation offers an inspiring environment where creativity and accountability go hand in hand.

As the

Content Strategist , you’ll play a key role in shaping and delivering integrated content strategies with a focus on storytelling, across domestic and international markets, ensuring brand consistency while maximising engagement, visibility, and commercial performance.

Core duties of the

Content Strategist

will include:

Developing and executing comprehensive, omni-channel content strategies aligned with brand objectives and target audience needs

Conducting in-depth market research and competitor analysis to identify opportunities, tends, and audience insights across brands and channels

Collaborating cross-functionally to support product launches, trade promotions, and integrated marketing campaigns

Maintaining clear brand voice, tone, and style guidelines to ensure consistent messaging across all touchpoints

Monitoring and analysing content performance, using data and insights to optimise engagement and conversion rates

Implementing SEO best practices with a focus on enhancing organic search visibility and website performance

Managing and curating social media content across multiple social media platforms, ensuring engaging and relevant output

Creating and maintaining detailed content calendars across digital, social, email, and website channels

Overseeing regular CMS updates across multiple brand websites

Partnering with agencies, publishers, and digital platforms to develop and measure social media campaigns

Developing and executing a lifecycle email marketing strategy through CRM systems

Skills and experience you will need for the

Content Strategist

role:

Experience in FMCG is essential

5+ years’ proven experience as a Content Strategist or in a similar content-focused role

Degree in Marketing, Communications, or a related discipline

Strong storytelling ability with exceptional written and verbal communication skills

Demonstrated audience-first, omni-channel approach to content creation

Analytical mindset with the ability to interpret performance data and drive optimisation

Proficiency in CMS platforms, ecommerce systems, and social scheduling tools (e.g., Hootsuite, Sked Social, Klaviyo, Shopify) is desirable

What’s on offer

Salary:€45 - €50K DOE

Pension

Hybrid working model (post initial training ~ 6 weeks)

Opportunity to join a purpose-driven, sustainability-focused organisation

Collaborative and supportive team culture

Career development within a growing FMCG group

What’s next? Please apply now by sending your CV to and I will reply to your application in due course.

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