Field Sales Representative, Bagenalstown

Job Tit le:

Field Sales Representative Location: Dublin

About Us O’Hara’s Brewery | Carlow Brewing Company, established in 1996, is Ireland’s leading craft brewery. We continue to evolve and expand our offering through our award-winning craft beer range brewed in Carlow and Dundalk, alongside our Cider House and a growing portfolio of partner brands under our Radical Drinks range.

We are seeking an ambitious and driven

Field Sales Representative

to join our team for Dublin centre and South Territory. This is an exciting field-based role focused on building brand presence, driving sales, and strengthening relationships across the off-trade channel. You will also have the opportunity to utilise our Carlow and Dublin facilities to deepen product knowledge and deliver engaging customer presentations.

Role Overview Reporting to the National Account Manager, the Off-Trade Sales Representative will be responsible for executing commercial plans within a defined territory, with a strong focus on off-trade accounts including supermarkets, convenience stores, and independent retailers.

You will play a key role in growing distribution, increasing visibility, and driving sales performance across both our proprietary and partner brands.

Key Responsibilities

Manage and develop a portfolio of off-trade accounts within your territory

Build and maintain strong, long-term relationships with store managers, buyers, and key decision-makers

Drive sales growth by securing new listings and expanding existing product ranges

Execute in-store activations, promotions, and merchandising initiatives to maximise brand visibility

Ensure optimal product placement and compliance with agreed planograms

Identify and capitalise on new business opportunities within the off-trade channel

Monitor competitor activity and market trends to inform sales strategy

Deliver against agreed sales targets, KPIs, and performance metrics

Provide regular feedback and reporting to the National Account Manager

Represent the brand professionally at tastings, events, and customer engagements, as required

Skills&Qualifications

Proven experience in field sales, ideally within FMCG or the drinks industry

Strong relationship‑building and account management skills

Excellent communication, negotiation, and influencing abilities

Highly motivated, target‑driven, and results‑oriented

Strong organisational skills with keen attention to detail

Ability to work independently and effectively manage your own territory

Analytical mindset with strong problem‑solving capabilities

Full, clean driver’s licence

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