Retail Area Manager, Dublin Pike

Deputy Brand Manager (Retail Area Manager)– Bershka Ireland About the Role We are looking for an experienced

multi-site fashion retail leader

to oversee Bershka stores across Ireland. This is a

field-based role

focused on supporting store teams, driving commercial performance, and ensuring our brand standards are delivered consistently.

This role suits someone who is passionate about

people, product, store execution, and commercial results

in a fast-paced retail environment.

This is a retail operations leadership role— not office-based position.

Key Responsibilities

Lead sales performance across all stores

Analyse product results and guide teams on commercial and visual adjustments

Implement and adapt commercial strategies to the Irish market

Monitor competitor activity and identify commercial opportunities

Deliver workshops that improve sales and elevate customer experience

Retail Operations

Ensure strong daily store operations, replenishment, delivery flow and stockroom organisation

Optimise payroll productivity and KPI performance

Support loss prevention strategy to achieve shrinkage targets

Maintain high standards in store presentation, structure, and lighting

Ensure compliance with health, safety, and operational policies

Coach and develop Store Managers and future leaders

Build strong succession plans across all stores

Partner with HR on staffing, training, wellbeing and performance

Promote an inclusive and high-performance culture in every store

Experience Required We welcome applications from candidates who can demonstrate:

2+ years’ experience as an Area Manager or multi-site manager in fashion retail

Strong commercial awareness and decision-making skills

Hands-on experience leading store operations and teams

Experience with KPIs, stock, and P&L levers

Ability to coach and develop managers across multiple locations

Experience adapting global brand strategies to local customers

Knowledge of Irish retail operations and employment standards

Passion for fashion, trends, and customer experience

What You Bring

A collaborative and supportive leadership style

Strong communication and organisational skills

Confidence analysing data and reacting quickly

Curiosity, initiative, and problem-solving ability

A focus on team development and store experience

Who Should Apply This role is suitable for

experienced multi‑site leaders in fashion retail .

Full-time | Field-Based Role

Must have the right to work in Ireland

Reports to: Brand Manager Bershka UK&Ireland

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