Retail Area Manager BERSHKA, Dublin Pike

Deputy Brand Manager– Bershka Ireland (Retail Area Manager)

Full-time | Field-Based Role

Must have the right to work in Ireland

Reports to: Brand Manager Bershka UK&Ireland

About the Role

We are looking for an experienced

multi-site fashion retail leader

to oversee Bershka stores across Ireland. This is a

field-based role

focused on supporting store teams, driving commercial performance, and ensuring our brand standards are delivered consistently.

This role suits someone who is passionate about

people, product, store execution, and commercial results

in a fast-paced retail environment.

This is a retail operations leadership role— not office-based position.

Key Responsibilities Commercial&Sales

Lead sales performance across all stores

Analyse product results and guide teams on commercial and visual adjustments

Implement and adapt commercial strategies to the Irish market

Monitor competitor activity and identify commercial opportunities

Deliver workshops that improve sales and elevate customer experience

Retail Operations

Ensure strong daily store operations, replenishment, delivery flow and stockroom organisation

Optimise payroll productivity and KPI performance

Support loss prevention strategy to achieve shrinkage targets

Maintain high standards in store presentation, structure, and lighting

Ensure compliance with health, safety, and operational policies

People&Leadership

Coach and develop Store Managers and future leaders

Build strong succession plans across all stores

Partner with HR on staffing, training, wellbeing and performance

Support recruitment decisions for management roles

Promote an inclusive and high-performance culture in every store

Experience Required We welcome applications from candidates who can demonstrate:

2+ years’ experience as an Area Manager or multi-site manager in fashion retail

Strong commercial awareness and decision-making skills

Hands-on experience leading store operations and teams

Experience with KPIs, , stock, and P&L levers

Ability to coach and develop managers across multiple locations

Experience adapting global brand strategies to local customers

Knowledge of Irish retail operations and employment standards

Passion for fashion, trends, and customer experience

What You Bring

A collaborative and supportive leadership style

Strong communication and organisational skills

Confidence analysing data and reacting quickly

Curiosity, initiative, and problem-solving ability

A focus on team development and store experience

Who Should Apply This role is suitable for

experienced multi‑site leaders in fashion retail .

Experience and Qualifications

Minimum of 2-3 years’ experience in senior multi-site retail management roles, with a proven track record of delivering commercial results in fast-paced, complex environments.

Demonstrated 360° business acumen: must show hands-on experience across sales, operations, people/HR, commercial strategy, and financial management.

Experience must include direct responsibility for P&L, commercial planning, and execution of brand strategies at a national or international level.

Proven ability to lead, coach, and develop large, diverse teams across multiple locations, with a focus on succession planning and talent development.

Strong background in driving operational excellence, optimizing processes, and implementing innovative solutions in retail.

Experience in managing cross-functional projects and collaborating with senior Leaders(e.g., product, HR, finance, loss prevention, visual merchandising).

Advanced knowledge of UK and Irish retail markets, including regulatory and employment law.

Experience in competitor analysis, market intelligence, and adapting global strategies to local market needs.

Only candidates with a demonstrable record of high-impact leadership and holistic business management will be considered.

Skills and Attitudes

Strong sales and commercial acumen.

Ability to motivate teams, instil accountability, and deliver results.

Strategic thinking and forward planning.

-Fashion and trend awareness

Leadership skills with the ability to set goals and performance standards.

Market analysis skills and the ability to react to competitor activity.

Initiative and problem-solving abilities.

Excellent interpersonal and communication skills.

High numeracy and analytical skills.

#J-18808-Ljbffr