Director - Brand Communications, Dublin Pike

Role Summary This role leads the firm’s brand across multiple markets, setting the positioning and shaping a clear, commercially focused narrative that is applied consistently across more than 20 markets.

Job Description Director– Brand Communications It defines how the organisation shows up externally and ensures this is applied consistently across campaigns, content and client experiences. The role directs brand investment across regions and ensures execution is practical, consistent and commercially effective across all channels.

The right person has led a brand repositioning at firm or enterprise level, brings strong editorial judgement, and is a strong commercial storyteller, able to turn brand strategy into clear, compelling narratives that work across markets and cultures.

Responsibilities

Define and own firm positioning and the enterprise narrative across all markets

Set the messaging framework that underpins all campaigns, content and client communications

Establish and maintain brand architecture, naming conventions and visual identity

Turn brand strategy into clear, usable outputs that markets can apply immediately

Embed the brand into priority campaigns and client experiences across markets

Define and actively guide how the brand shows up across channels (web, paid media, social, proposals, events), ensuring consistent, high‑quality application across markets

Own sponsorships and strategic events as integrated campaign channels, accountable for pipeline and commercial impact

Maintain senior relationships with key external partners and rights holders

Set and enforce brand governance standards across all touchpoints

Build practical frameworks, tools and guidance that enable markets to apply the brand without reliance on central approval

Lead the brand approach to M&A integration, ensuring clarity and consistency at firm and market level

Act as the senior escalation point for brand and reputation matters

Shape and support the earned media agenda in partnership with Communications

Define and evolve the employer brand in partnership with P&C, ensuring alignment with firm positioning and growth strategy

Ensure consistent narrative across PR, thought leadership, recruitment and internal communications

Align employee value proposition with external brand across all markets

Translate brand and perception data into clear actions that improve market impact

Define success metrics for brand activation, including engagement, pipeline influence and consistency of execution

Lead and develop a multinational brand team across the US, Europe and India

Set clear direction and standards, ensuring consistent, high‑quality delivery across regions

Represent the firm in global brand forums and contribute to group‑wide strategy

Guide markets to balance global consistency with local relevance

Skills and Experience

Bachelor’s or Master’s degree in Marketing, Communications, or a related field

12+ years in senior brand leadership roles, operating at enterprise scale

Proven experience leading brand repositioning from strategy through to market activation

Strong grounding in brand architecture in practice, including portfolio structure and naming

Excellent commercial storytelling skills, with the ability to translate complex ideas into clear, compelling narratives that resonate with clients and drive action

Deep experience in PR and earned media, with a clear understanding of its role in brand strategy

Sound judgement in reputation management, including handling complex and sensitive issues

Experience working across multiple markets, balancing consistency with local relevance

Experience guiding brand through change, including M&A integration

Commercial approach to sponsorships and events, with clear accountability for return

Uses data and insight to inform decisions and translate findings into practical action

Comfortable operating in a complex, matrixed environment and influencing without direct control

Experience working across time zones and cultures, with strong stakeholder management

Willing to travel as required

Benefits Information on the generous benefits package is available through the company’s internal portal.

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