Homes Proposition Design Manager, Dublin., Dublin Pike

At AIB, our values guide how we work and how we support each other. We’re looking for someone who puts

Customer First , takes initiative and

Owns the Outcome , and is always looking for ways to

Eliminate Complexity . You’ll treat colleagues and customers with fairness and

Show Respect , and you’ll thrive in a culture built on collaboration where we

Be One Team

to deliver meaningful impact.

Location/Office Policy : Molesworth Street/Hybrid

What Is The Role We are seeking an experienced and creative

Homes Propositions Design Manager

to join our Chief Customer Office (CCO), reporting into the Head of Propositions within the CCO. This role is pivotal in shaping innovative, customer-centric propositions from initial ideation through to top-level feasibility assessments. You will lead the design of end-to-end propositions, applying Design Thinking principles and working within the Desirable, Feasible, Viable (DFV) innovation framework. This work will be hugely collaborative and will mean you working tightly with our Retail, Capital Markets&UK colleagues. Your work will directly impact how we meet evolving customer needs, differentiate in a competitive market, and deliver long-term value.

Key Accountabilities

Lead the design of end-to-end customer propositions focusing on the Homes sector, translating insight-driven ideas into structured concepts ready for feasibility assessment.

Facilitate and apply Design Thinking methods including deep customer research, problem statement definition, customer journey mapping, ideation workshops, and rapid prototyping.

Conduct qualitative and quantitative research to understand customer needs, behaviours, and pain points.

Collaborate with research, digital, and data teams to generate insight and ensure customer and commercial alignment.

Carry out continuous competitor tracking and benchmarking including international best practice. Ensure the team keep ahead of local and global trends that will impact customers and our business and incorporate into strategic plans where appropriate.

Drive iterative proposition testing and learning loops, leveraging customer feedback and experimentation.

Develop clear and compelling proposition narratives, value propositions, and business cases for stakeholder buy-in and approval.

Champion the DFV (Desirable, Feasible, Viable) model to evaluate and shape propositions with cross-functional teams including our key partners in Retail, Capital Markets&UK and other parts of the business including, finance, IT, risk and compliance etc.

Undertake high level business cases and delivery feasibility with key colleagues throughout the business.

Ensure design outputs align with regulatory requirements, brand strategy, and operational capabilities.

Influence and support strategic roadmap development with the Head of Propositions and other senior leaders, ensuring we feed into the planning and investment process of the business.

Ensure propositions are brought through relevant governance fora.

What You Will Bring

Proven experience (5+ years) in proposition or product design within financial services and/or other industries– with a background in the Homes market

Knowledge of Design Thinking and innovation methodologies with a strong portfolio of end-to-end project delivery

Strong understanding of the DFV model and ability to guide cross-functional teams through this framework

Demonstrated experience in customer research, journey mapping, and prototyping

Ability to operate in ambiguity, with a strong problem-solving mindset and structured approach

Excellent storytelling and communication skills– proven ability to engage and present to senior stakeholders and influence decision-making

Strong commercial acumen and understanding of how to assess early-stage business viability

Experience managing ideation through to feasibility in agile and cross-functional settings

Strong team collaboration and stakeholder management abilities, with a customer-first mindset

Why Work For AIB We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Capabilities

Customer First

Collaborates

Market, Competitor and Customer Knowledge

Customer Value Proposition Development

Idea Creation

End to End Thinking

AIB is an equal opportunities employer. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at

Disclaimer: Unsolicited CVs sent to AIB by recruitment agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.

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