Marketing Analytics&Reporting Manager - Data Infrastructure& …, Dublin Pike

Job Category: Marketing&Communications

About The Role Salesforce is looking for a systems-minded Manager, Marketing Analytics&Reporting– Data Infrastructure&Operational Excellence to own the upstream data work that makes all marketing reporting possible. Based in Dublin and embedded in our global Marketing Analytics organisation, you’ll be the person who ensures data is accurate and trustworthy before it ever reaches a dashboard or an analyst. From tagging governance and tracking setup to campaign taxonomy and cross‑platform data hygiene, you’ll build and maintain the measurement foundation that scales with Salesforce’smarketing ambitions.

Responsibilities Data Governance&Standards

Own and enforce tagging standards, tracking setup, and campaign taxonomy governance across all marketing reporting sources— including paid media, email, web, and CRM

Define how marketing data should be structured and maintained to support reliable, scalable measurement across the organisation

Ensure data hygiene and consistency across platforms, reducing the risk of inaccurate reporting and enabling confident decision‑making at every level of the marketing org

Reporting Infrastructure&Tooling

Develop and maintain repeatable reporting processes and documentation that teams can rely on and contribute to

Partner with campaign operations to ensure consistent data collection and proper tracking setup across all campaigns and channels

Lead the evaluation, onboarding, and integration of new measurement tools and platforms as marketing needs evolve

Automation&Systems Integration

Identify and build automation opportunities across data ingestion, transformation, and reporting distribution— reducing manual overhead and improving accuracy

Build and maintain integrations that keep data in sync across systems, minimising drift and operational risk

Support the evolution of marketing measurement practices as tools, channels, and strategies grow

Cross‑Functional Partnership

Collaborate with MarTech, campaign operations, and data teams to align on standards and resolve tracking issues quickly

Translate technical data decisions into clear, actionable guidance for non‑technical marketing stakeholders

Partner across the marketing organisation to ensure data infrastructure supports evolving measurement needs

Required Qualifications

5+ years of experience in marketing operations, marketing analytics, or a related field— ideally within a B2B SaaS or enterprise technology environment

Deep familiarity with marketing data infrastructure: tagging taxonomies, UTM frameworks, tracking implementation, and data hygiene best practices

Hands‑on experience with marketing technology platforms such as Marketo, Salesforce, and Google Analytics, as well as data integration or ETL tools

Working proficiency with SQL and data querying tools; experience with automation or workflow tooling is a plus

Strong project management and documentation skills— able to build and maintain systems that scale

Demonstrated ability to influence standards and behaviour across teams without direct authority

Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Preferred Qualifications

Experience working in a global marketing organisation with cross‑functional stakeholders across multiple time zones

Familiarity with data visualisation tools (e.g. Tableau, Domo, Looker) and how reporting layers connect to underlying data infrastructure

Background in campaign operations or a role that required close collaboration between marketing and data/engineering teams

Experience with change management— rolling out new standards, tooling, or processes across a large marketing org

Benefits&Perks Check out our benefits site which explains our various benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility benefits, and more.

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Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that reflects the diverse communities we serve.

Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

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