Propositions Design Manager, Dublin Pike

Location/Office Policy Molesworth Street Office, Dublin / Hybrid basis, 3 days onsite

What is the Role We are seeking an experienced and creative Business&Wealth Banking Propositions Design Manager to join our Chief Customer Office (CCO), reporting to the Head of Propositions within the CCO. This role is pivotal in shaping innovative, customer‑centric propositions from initial ideation through to top‑level feasibility assessments. The designer will lead the end‑to‑end proposition design, applying Design Thinking principles and working within the Desirable, Feasible, Viable (DFV) innovation framework. Collaboration with Retail, Capital Markets, and UK colleagues will be essential as the role covers Wealth Management, Capital Markets, SME, NI&UK.

Key Accountabilities

Lead the design of end‑to‑end customer propositions, translating insight‑driven ideas into structured concepts ready for feasibility assessment.

Facilitate and apply Design Thinking methods, including deep customer research, problem statement definition, customer journey mapping, ideation workshops, and rapid prototyping.

Conduct qualitative and quantitative research to understand customer needs, behaviours, and pain points.

Collaborate with research, digital, and data teams to generate insight and ensure customer and commercial alignment.

Carry out continuous competitor tracking and benchmarking, incorporating international best practice into strategic plans.

Drive iterative proposition testing and learning loops, leveraging customer feedback and experimentation.

Develop clear and compelling proposition narratives, value propositions, and business cases for stakeholder buy‑in and approval.

Champion the DFV model to evaluate and shape propositions with cross‑functional teams, including Retail, Capital Markets&UK, and other business units such as finance, IT, risk and compliance.

Undertake high‑level business cases and delivery feasibility with key colleagues throughout the business.

Ensure design outputs align with regulatory requirements, brand strategy, and operational capabilities.

Influence and support strategic roadmap development with senior leaders, ensuring alignment with the planning and investment process.

Ensure propositions are brought through relevant governance forums.

What You Will Bring

Proven experience (5+ years) in proposition or product design within financial services or related industries.

Knowledge of Design Thinking and innovation methodologies, supported by a strong portfolio of end‑to‑end projects.

Strong understanding of the DFV model and ability to guide cross‑functional teams through this framework.

Demonstrated experience in customer research, journey mapping, and prototyping.

Ability to operate in ambiguity, with a structured problem‑solving mindset.

Excellent storytelling and communication skills, with proven ability to engage and present to senior stakeholders.

Strong commercial acumen and understanding of early‑stage business viability assessment.

Experience managing ideation through to feasibility in agile, cross‑functional settings.

Strong team collaboration and stakeholder management abilities, with a customer‑first mindset.

Why Work for AIB We are committed to offering our colleagues choice and flexibility in how we work and live. Our hybrid working model enables people to balance time between working from home and their designated office, subject to their role and the needs of our customers and business.

Benefits

Variable Pay

Employee Assistance Programme

Family leave options

Key Capabilities

Customer First

Market, Competitor and Customer Knowledge

Customer Value Proposition Development

Idea Creation

End‑to‑End Thinking

Equal Opportunity Statement AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at .

Disclaimer Unsolicited CVs sent to AIB by recruitment agencies will not be accepted for this position. AIB operates a direct sourcing model and, where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.

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