Sales Executive– Fruit, Veg&Dry Goods (Growth Role), Cork

Company Description

Allfresh Wholesale Ltd is is a well-established and growing fruit&vegetable wholesale business supplying hotels, restaurants, cafés, nursing homes, offices, and foodservice businesses across Munster and Dublin since 1995. The company focuses on quality, reliability, and strong customer service, while working to make fresh produce supply more sustainable. Allfresh is committed to supporting Irish growers and increasing localsourcing, helping customers reduce reliance on imported produce through effective seasonal planning and trusted supplier partnerships. By prioritising local sourcing, import substitution, reduced packaging, and efficient distribution, Allfresh aims to lead the development of a more sustainable freshproduce supply chain in Ireland.

We are now seeking an experienced, commercially driven Sales Executive to take full ownership of and drive the growth of our dry goods division— a key strategic priority for the business.

This role is

field-based

and focused on

developing, expanding, and scaling

a product category, not simply maintaining sales.

The Opportunity– Build&Grow a Category Our fresh produce business is strong and established. The next phase of our growth is the expansion of our dry goods range, and this role will lead that on the ground.

You will be responsible for:

Driving new product growth within the dry goods category

Introducing and expanding new product lines across existing customers

Identifying gaps in the market and building sales around new offerings

Winning new business with a strong focus on increasing product penetration

Taking a proactive, hands‑on approach to growing revenue from the ground up

This is a growth‑focused role requiring initiative, ownership, and a strong commercial mindset.

Experience Required (Essential)

Proven experience in sales within foodservice, wholesale, or FMCG

Demonstrated ability to grow sales and introduce new products into accounts

Strong track record of developing customer relationships and increasing spend

Experience working in a field‑based, target‑driven environment

Who You Are

A self‑starter who takes ownership and delivers results

Commercially sharp with a strong focus on growth and opportunity

Passionate about food, fresh produce, and quality products

Interested in sustainability and the future of food supply

Comfortable working independently while contributing to a wider team

What You’ll Be Responsible For

Growing the dry goods category as a key revenue stream

Managing and expanding your customer base across the region

Driving increased product range and spend per customer

Bringing insights and ideas to support ongoing product development

What We Offer

Competitive salary + performance‑based bonus tied to growth

Company vehicle or travel support

A genuine opportunity to build and own a growing division

Strong support from an established and respected business

Clear potential for progression as the category scales

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