Executive Producer (Sport), Dublin Pike

Executive Producer (Sport) - Virgin Media Ireland Westgate Business Park, Ballymount, Dublin 24

About Virgin Media Virgin Media Ireland is home to the country’s fastest broadband and is the leading provider of connected entertainment and broadcasting. We power millions of connections nationwide every single day, delivering award winning ultrafast broadband, TV, mobile and home phone services that keep Ireland working, streaming and communicating at superfast speed. Our Virgin Media Business division provides the fastest broadband speeds and advanced connectivity solutions for entrepreneurs, SMEs, large organisations and the public sector.

Virgin Media Television is Ireland’s number one commercial public service broadcaster, delivering four free‑to‑air channels - Virgin Media One, Virgin Media Two, Virgin Media Three and Virgin Media Four, along with Virgin Media Play, our state‑of‑the‑art free streaming service. We deliver fresh, diverse and original Irish content - from news and current affairs to entertainment, factual and drama - alongside the best of international programming.

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About the Role The Executive Producer (Sport) is a senior editorial and creative leader responsible for all Virgin Media Television sports output across broadcast, digital, social and the Virgin Media Player. Reporting directly to the Head of Sport, the Executive Producer is a key member of the Sports Leadership Team.

This role leads the entire sports production department, overseeing the development, production and delivery of all live events, studio shows, highlights programming, feature‑led content and digital‑first storytelling. The Executive Producer ensures that VMTV’s sports output remains innovative, ambitious, audience‑focused and future‑facing, never resting on past achievements.

The role carries substantial responsibility for editorial leadership, team development and line management, creative innovation, planning, financial delivery, cross‑department collaboration and for ensuring that Virgin Media’s sports coverage remains at the cutting edge of content, technology and multi‑platform engagement. The Executive Producer plays a central role in defining and delivering the overall sports content strategy, vision and growth of VMTV’s sports coverage.

Specific Duties and Tasks

Lead the editorial and creative vision for all sports content across Virgin Media Television.

Ensure output is visually distinctive, authoritative, innovative and aligned with audience expectations.

Oversee the execution of all major sporting properties, ensuring top‑level editorial standards and creative ambition.

Serve as a senior editorial decision‑maker, ensuring accuracy, compliance and adherence to VMTV’s editorial values.

Drive new approaches to sports storytelling across live, highlights, long‑form, and digital‑first content.

Continue to take an active, hands‑on production role when required, including producing major programmes and providing support across the department whenever needed to ensure delivery of the highest standards.

Acts as the final escalation point for editorial, operational and resourcing decisions within the sports production function.

Forward Planning&Content Development

Lead short, medium and long‑term planning for all sports output, including major events and rights‑driven content.

Work with the Head of Sport to develop long‑range strategy and growth plans, responsible for delivering the overall sports content strategy.

Create new formats, new digital strands, new franchises and innovative editorial concepts.

Ensure VMTV’s sports coverage is continuously refreshed, forward‑thinking and positioned to evolve with audience behaviour.

Identify upcoming editorial opportunities, talent, events and new content avenues.

Provide senior leadership to the entire sports department, setting high standards, clear expectations and a culture of innovation.

Line‑manage and set direction and priorities for Supervising Producers and wider production teams.

Lead editorial meetings, output reviews and staff development initiatives.

Drive a culture of excellence, collaboration and continuous improvement.

Develop on‑air and off‑air talent through structured coaching, feedback and growth opportunities.

Role model the organisational values; Bold, Straight‑up and Together in communication and leading teams.

Offer input and advice on contributor and presenter selection where required.

Stakeholder&Cross‑Department Collaboration

Serve as a senior point of contact for rights holders, sports bodies, agencies and external partners.

Support the Head of Sport and Director of News&Sport during pitches for new rights and negotiations, providing editorial and production expertise.

Work closely with Digital, Operations, News, Publicity, Marketing and Commercial to ensure cohesive, integrated output.

Ensure commercial requirements are delivered authentically within sports programming without compromising editorial integrity.

Represent the sports team in senior internal forums and cross‑organisational projects.

Innovation, Technology&Digital Integration

Lead innovation in sports content and production across broadcast, digital, social and emerging technology.

Drive experimentation with new formats, workflows, digital techniques and AI‑driven enhancements where appropriate.

Own KPIs for social content performance and work with the Digital Department to expand VMTV’s sports footprint across all platforms.

Ensure seamless integration between broadcast coverage and digital/social storytelling.

Keep VMTV’s sports output at the forefront of industry trends, tools and techniques.

Oversee budget planning and delivery for all sports programming, ensuring efficient use of resources and cost‑effective production.

Holds full accountability for departmental budgets, financial performance and resource strategy.

Maintain rigorous quality control, compliance, editorial integrity and brand consistency across all output.

Ensure all sports programming is delivered on time, in full and to the highest creative and editorial standards.

Support the Head of Sport with departmental performance goals, priorities and reporting.

Skills&Expertise

Extensive experience leading sports production teams at a senior level across live, studio and digital content.

Proven record of outstanding editorial judgement and strong knowledge of Irish and international sports.

Visionary creative leadership with a proven track record of innovation in content and production.

Demonstrated ability to lead, inspire and develop large multi‑disciplinary teams.

Strong experience working with rights holders and external partners.

Demonstrated leadership in developing and leading teams to deliver a multi‑platform content strategy, including social and digital‑first programming.

Excellent communication, organisational and decision‑making skills.

Strong financial management and experience delivering complex productions within budget.

Understanding of emerging technologies including digital workflows, cloud tools and AI‑enhanced production.

Experience leading major international event coverage.

Background in developing new sports formats or digital verticals.

Familiarity with modern, cost‑efficient production technologies.

Experience in managing and overseeing Sport News.

The Person

Senior, high‑impact leader shaping the direction of sports output, balancing long‑term vision with close oversight of day‑to‑day editorial performance.

Big‑picture thinker who defines and drives a clear, ambitious content strategy across broadcast, digital and social platforms.

Established industry professional with significant senior experience, ideally within leading national or international sports broadcasters.

Trusted editorial authority with exceptional judgement, deep sports knowledge and accountability for maintaining the highest standards across all output.

Driver of innovation and progression, evolving formats, storytelling and production approaches to keep content fresh and competitive.

Strong people leader who supports, guides and aligns production teams, ensuring clarity, consistency and high performance across the department.

Strategic operator connecting editorial priorities with commercial realities, rights opportunities and organisational objectives.

Key collaborator and influencer, working closely with the Head of Sport, senior colleagues and stakeholders to shape direction and deliver results.

Role model for culture and behaviours, reinforcing standards and ways of working that promote accountability, creativity and collaboration.

Decisive and accountable figure who takes ownership of output quality, performance and delivery.

Experienced production leader with a proven ability to manage complex live events and multi‑platform output at scale.

Practical contributor who remains comfortable taking an active role in production.

Virgin Media is an equal opportunities employer. Having a diverse workforce is critical to the success of our business

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