Financial Planning and Analysis Manager, Dublin Pike

Location Ireland, UK or Remote

Overview We are seeking an experienced FP&A Manager to support strategic and financial decision‑making across our online commercial gambling offering (sportsbook and casino).

This role partners closely with Brand, Marketing, Commercial, and Technology teams to improve and optimise investment, drive profitable growth and enhance business performance.

Key Responsibilities

Lead financial planning, budgeting, and forecasting across BOYLE Sports in Ireland and the UK

Build and maintain financial models to evaluate performance, ROI, and profitability across marketing channels, including affiliates, PPC, paid media, and sponsorships

Provide strategic insight into brand investment, customer acquisition, and retention economics

Analyse performance marketing initiatives and develop recommendations to optimise spend and customer value

Monitor customer base changes and customer cohort performance

Review, challenge, and advise on the ROI, commercial impact and strategic fit of business cases, including brand, sponsorship, marketing and technology investments

Assess technology investment opportunities such as product development, platform enhancements and data capabilities

Deliver weekly and monthly KPI reporting, variance analysis and executive-level insights

Partner with brand and marketing, product, BI, payments and operations to support strategic planning and cross‑functional initiatives

Support ad‑hoc financial analysis, scenario modelling and commercial decision‑making

Qualifications

3–5+ years of FP&A or commercial finance experience within online gambling, sportsbook or digital entertainment in the UK and/or Ireland

Strong understanding of performance marketing economics (affiliates, PPC, programmatic, and sponsorships)

Experience evaluating brand strategy, customer acquisition and ROI‑driven investment decisions

Demonstrated ability to review and advise on commercial business cases and cross‑functional investments

Advanced financial modelling and data analysis skills

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