Director, Community Marketing, Dublin Pike

Location:

Hybrid, Dublin, Ireland

Position Summary Bentley is seeking a senior community marketing leader to define and shape how users and technical audiences engage with us across our community ecosystem.

This role will own the strategy and evolution of Bentley’s community experience, with the Communities Hub as a core pillar. The right person will think beyond platform management, helping Bentley build more meaningful engagement with developers while creating a connected model across digital engagement, peer connection, customer programs, and selectivein-person activations.

This is a senior, player‑coach role for someone who can set strategy, lead a small team, and bring fresh ideas to how Bentley builds a more modern, credible, and valuable community experience over time.

Responsibilities

Community Strategy&Experience

Own Bentley’s broader community strategy across developers, users, and customers

Shape a connected community model across digital and in‑person touchpoints

Oversee the Communities Hub to ensure it is intuitive, active, and valuable

Bring fresh, outside‑in thinking to how Bentley builds community

Developer&User Communities

Lead the evolution of Bentley’s developer community approach, helping the company build more intentional, credible, and engaging experiences for technical audiences

Partner with product, technical, and marketing stakeholders to identify where developers need distinct engagement models, content, and programs

Help Bentley better serve developer audiences while ensuring those efforts connect into the broader user and customer ecosystem

Identify new ways to build trust, participation, and long‑term engagement with developers and other key community segments

Programming, Content&Activation

Connect programs such as user groups, Coffee Corners, CABs, events, meetups, and other customer initiatives into a more cohesive community experience

Oversee in‑community content and engagement moments, including onboarding, announcements, discussion prompts, calendars, recaps, and resource libraries

Help shape community‑led activations that deepen engagement, strengthen peer connection, and make Bentley’s ecosystem more dynamic and useful over time

Cross‑Functional&Team Leadership

Partner closely with Bentley stakeholders to align priorities, roles, and processes

Translate community feedback and engagement patterns into actionable insights that inform programming, communications, and future investment

Lead and develop a small, high‑impact team responsible for day‑to‑day execution of the Communities Hub and Bentley User Groups

Operate as a player‑coach, setting direction and standards while staying close enough to the work to guide quality and execution

Create focus, momentum, and strong operating rhythm in a function that is still being built and refined

What Success Looks Like

Bentley builds a stronger and more credible approach to engaging developers within its broader community ecosystem

Developers, users, and customers have clearer pathways to discover Bentley, learn, connect with peers, and stay engaged over time

The Communities Hub becomes a more trusted, intuitive, and valuable destination

Community programs and touchpoints feel more connected, intentional, and strategic rather than one‑off

Community engagement grows in quality, relevance, and consistencyInternal teams view community as a meaningful channel for engagement, insight, and advocacy

Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

Willingness to travel as needed.

Qualifications

10+ years in community, community marketing, digital engagement, platform strategy, or related roles

Open‑source community experience and/or open‑source community platforms

Proven experience building, scaling, or evolving digital communities or community platforms

Strong big‑picture thinker who can connect strategy to execution and bring structure to a growing function

Excitement around experimentation, with a mindset of testing new ideas, learning quickly, and refining what works

Demonstrated ability to think creatively and outside the box about how communities should be structured, activated, and grown

Experience leading community operations, engagement programs, and cross‑functional stakeholder alignment

Experience leading and coaching small teams in fast‑moving, matrixed environments is a plus

Curiousity around the usage of AI in workflows, ideally some experience adopting this in a professional setting

ClickUp experience preferred

What We Offer

A great Team and culture– please see our colleague video.

An exciting career as an integral part of a world‑leading software company providing solutions for architecture, engineering, and construction.

An attractive salary and benefits package.

A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.

A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world.

About Bentley Systems Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner‑operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

Equal Opportunity Employer Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.

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