Brand Marketing Lead, Dublin

Brand Marketing Lead, 6 month FTC, Dublin Are you a creative and commercially minded Brand Marketing professional who thrives on building strong brand identities and delivering impactful campaigns? Do you enjoy combining strategic thinking with hands-on content creation to drive engagement and elevate brand presence? Our client, a well-established membership organisation, is seeking an experienced Brand Marketing Lead to join their team in Dublin. This is a fantastic opportunity to take ownership of brand strategy, lead integrated campaigns, and shape how the organisation connects with its audience across multiple channels. As Brand Marketing Lead, you will play a key role in driving brand consistency, analysing data insights, and delivering campaigns that engage members and support key organisational initiatives. This role offers a strong mix of brand ownership, campaign delivery, and cross-functional collaboration. Core duties of the Brand Marketing Lead will include: Acting as the custodian of the organisations brand, ensuring a clear and consistent identity across all channels and communications Developing and refining messaging frameworks to support key programmes, initiatives, and audience segments Planning and delivering integrated, multi-channel marketing campaigns that drive awareness and engagement Coordinating campaign activity end-to-end, managing timelines, stakeholders, and deliverables to ensure successful execution Creating and overseeing high-quality content across digital and offline channels, including social media, email, web, and print Bringing brand stories to life through engaging storytelling that highlights impact, community, and key initiatives Using data and performance insights to evaluate campaign effectiveness and continuously optimise activity Gathering audience insights and behavioural trends to inform content, campaigns, and overall communication strategy Supporting the delivery of events by ensuring a strong and consistent brand presence and aligned communications Collaborating closely with internal teams and external partners to deliver cohesive and effective marketing activity Managing priorities, workflows, and resources across multiple projects to ensure delivery against deadlines Skills and experience you will need for the Brand & Communications Lead role: 5+ years experience in brand, marketing, or communications roles Proven experience delivering integrated campaigns across multiple channels Strong content creation and copywriting skills, with the ability to adapt messaging for different audiences Excellent project management and stakeholder management capabilities Strong understanding of digital marketing and content performance Data-driven mindset with experience analysing performance and optimising campaigns Desirable experience: Experience within a membership, education, or regulated environment Understanding of professional development or training-based organisations Whats on offer: Competitive salary: circa €55K (DOE) Hybrid working model Central Dublin City location Opportunity to take ownership of brand and campaign strategy within a respected organisation Collaborative and supportive team environment Strong scope to make a visible impact *Please note this role is based in Dublin City Why Apply Through Alternatives? Well help manage your job hunt, strengthen your interview skills and tidy up your CV Well provide you with an overview of the jobs market within your industry and help you tailor your job search Gain access to exclusive roles that are not advertised elsewhere Skills: Branding Brand Management Marketing Communications Digital Marketing

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