Content and Copy Specialist, Dublin

About the role: The Content and Copy Specialist is responsible for creating clear, accurate, and engaging content that supports Flogas brand, customer experience, and commercial objectives. This role ensures all written communications, from customer emails and website content to campaigns, onboarding journeys, and service updates are consistent, customer-focused, compliant, and aligned to Flogas tone of voice. Operating within a regulated environment, the role plays a critical part in ensuring customers receive transparent, accessible, and easy-to-understand information that builds trust, improves engagement, and supports positive customer outcomes across all channels. The successful candidate will work cross-functionally with Marketing, Customer Service, Digital, Product, and Compliance teams to deliver high-quality communications that enhance the customer experience while maintaining brand consistency and regulatory compliance. Key Responsibilities: Content Strategy&Storytelling Develop and embed a clear and consistent storytelling approach across the business, aligned to brand and commercial priorities Shape how Flogas communicates across different audiences, ensuring messaging is relevant, engaging and easy to understand Translate complex products, services and market topics into clear, compelling narratives Define tone of voice and messaging frameworks across residential&B2B audiences Content Creation Across Channels Create high-quality written content across all key touchpoints, including: Website and landing pages Customer communications and lifecycle messaging Social media content, including LinkedIn Campaign messaging and digital advertising Commercial and Operational communications HR and internal initiatives Ensure all content reflects a consistent voice and strong narrative across channels Digital, Social&Channel Content Own copy&content creation across key digital channels, including website, social media and customer communications Lead content planning and delivery for LinkedIn, ensuring a strong&consistent external voice Support development of engaging social content aligned to brand and business priorities Work closely with Digital teams to improve content performance, engagement and conversion Customer Communications&Self-Service Develop clear, consistent and easy-to-understand customer communications that support self-service and reduce friction across key journeys Create FAQs, how-to guides and support content that enable customers to quickly find answers Identify common customer queries&pain points, and proactively address through content Support onboarding, retention and lifecycle comms across both B2B and residential audiences Ensure all customer-facing content is clear, relevant and aligned to customer needs Brand Voice&Content Governance Act as the guardian of tone of voice across the organisation Ensure all content aligns with brand, legal and regulatory requirements Review and refine content across the business to improve clarity, consistency and quality Maintain content standards and guidelines across all touchpoints Collaboration&Delivery Work closely with Marketing, Digital&Commercial teams to deliver content aligned to priorities Support campaign development from concept through to execution Collaborate with design and digital teams to ensure alignment between content and creative Manage multiple content streams and deadlines while maintaining high standards Key Performance Indicators (KPIs) Quality, clarity and consistency of content across all channels Effectiveness of content in supporting campaign and commercial performance Engagement and conversion across digital channels Improvement in customer clarity and self-service behaviours Stakeholder satisfaction and quality of delivery Compliance with brand and regulatory standards Candidate Profile: We are seeking an experienced and creative content professional with 5+ years experience in copywriting, content, brand, or communications roles, either agency-side or in-house. The ideal candidate will have a proven track record of developing compelling, on-brand content across multiple channels including digital, social, CRM, web, and marketing campaigns. They will bring strong expertise in content strategy development, editorial planning, tone of voice management, and brand storytelling, with the ability to translate complex information into clear, engaging, and customer-focused communications. A strong understanding of SEO best practices and digital content performance is essential, alongside experience collaborating with design, digital, marketing, and cross-functional business teams to deliver integrated campaigns and customer communications. Experience within regulated industries such as utilities, energy, or financial services would be advantageous, as would a background in journalism, editorial, or professional content creation. The successful candidate will demonstrate exceptional written communication skills, attention to detail, commercial awareness, accountability, collaboration, and a strong customer focus, combined with a mindset of curiosity and continuous improvement. A masters degree in Marketing, Digital, Business, or a related discipline is desirable. About Flogas: Part of the DCC Group, Flogas Ireland was established in 1978 supplying Liquefied Petroleum Gas (LPG) throughout the island and to this day remains one of the leading suppliers in Ireland, servicing a diverse range of market sectors, including commercial, agricultural, and domestic. Over the years, Flogas has evolved and grown as an Energy business, and with the acquisition of Budget Energy, based in Derry, and Flogas Enterprise Solutions, we are now also a leading supplier of Natural Gas and Electricity, as well as Renewables, including Corporate Power Purchase Agreements, and energy services in both residential and commercial markets across the island of Ireland. Flogas actively supports micro-generation, which involves generating electricity from renewable sources such as solar photovoltaic (PV), micro-wind, micro-hydro, and micro-renewable combined heat and power We have an esteemed reputation within the Energy Industry and have been awarded the NSAI Quality System Certificate from the I.S. EN ISO 9001 Series. As a Flogas Group, we are now driving our growth strategy to achieve our vision of being Irelands leading provider of total energy solutions, meeting our customers changing needs and delivering to the highest possible standard. Why work with us? Flogas is a well-established business within the DCC group and is continuing to grow, becoming a top provider in the energy sector, making it a very exciting time to be part of the Flogas Group. We offer a warm and welcoming environment, valuing our people and their input into the business. We encourage a collaborative workplace, where everyone feels included and heard. Benefits: Competitive Salary Defined Pension Contribution Healthcare Paid maternity/paternity leave Staff discounts Hybrid work options (role dependant) Health and Wellbeing Supports Learning and Development Career Advancement is important to us in Flogas. All our roles are advertised internally, and we encourage internal progression right across the business. Flogas is an equal opportunity employer. We encourage diversity and are committed to creating an inclusive environment for all employees. Skills: communication team work attention to detailTPBN1_IJ