Digital Channel Manager - Tesco Mobile, Dún Laoghaire

The Digital Channel Manager is responsible for the performance, optimisation, and continuous improvement of Tesco Mobile Ireland’s (TMI) digital channels. This role ensures that the digital channel deliver against TMI commercial, customer, and brand objectives. The role is also accountable for building out the capability of TMI’s digital assets to ensure the channel is future proofed and is maximising the opportunity todeliver for the business.

Digital Channel Ownership

Develop the online channel strategy/plan and work with stakeholders to execute.

Act as the primary point of contact for channel‑related initiatives and performance.

SME for all things digital in TMI.

Work with Customer Care eCare leads to align digital channel strategy.

Digital Service Provider Management

Day to day management of TMI’s Managed Service Providers (Digital) to ensure the delivery model is in place to support roadmap execution and optimise the day-to-day operations.

Continually review ways of working and prioritise the delivery pipeline.

Ensure contract terms and SLAs are adhered to.

Performance&Optimisation

Own the digital channel targets and performance against them.

Develop reporting dashboards to track performance of the channel.

Use data and insights to identify opportunities for optimisation, growth, and efficiency.

Work with finance to develop business cases to support channel investment opportunities.

Deliver continuous improvement through testing, experimentation, and best‑practice adoption.

Customer Experience

Ensure digital channels deliver a seamless, consistent, and customer‑centric experience.

Work closely with Customer Care, Segment and Props, Marketing, Technology, Fraud&Security, Finance and third parties to improve usability and engagement in addition to sales optimisation.

Champion customer needs and insights in channel development and prioritisation.

CMS/DXP

Management of Kentico CMS -working in partnership with Digital agency.

Fully leverage capability to extract maximum value and build out capability and associated roadmap.

Put in place processes and ways of working to exploit Kentico CMS feature set and improve time to market and efficiencies.

Stakeholder Management

Work cross‑functionally with all TMI departments and the wider Tesco business.

Provide regular performance updates and business insights to all stakeholders.

Present at senior leadership forums including TMI board level on strategy and digital channel progress.

Governance&Compliance

Establish channel governance and maintain documentation, processes, and governance frameworks for channel management.

Essential

Proven experience managing digital channels in a commercial or customer‑focused environment. Telco experience is an advantage.

Strong understanding of digital performance metrics, analytics, and optimisation techniques.

Experience working with CMS platforms, analytics tools (e.g. Google Analytics), and digital marketing technologies. Knowledge of Kentico is an advantage.

Ability to manage multiple priorities and deliver at pace in a lean environment.

Strong stakeholder management and communication skills.

Experience working with external agencies or third‑party partners.

Ability to translate commercial requirements into technical requirements and work with technical teams to deliver.

Ability to manage projects through to delivery.

Ability to develop business cases to support investment opportunities.

Personal Attributes

Customer‑focused with a strong commercial mindset.

Data‑driven and insight‑led.

Proactive and outcome‑oriented.

Collaborative and comfortable influencing across teams.

Detail‑focused with the ability to think strategically.

Ability to work individually to a high standard as well as cross functionally as part of a team.

Ability to translate business requirements into technical language to ensure optimised delivery.

Ability to translate Digital performance into business benefits.

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