Digital Content Specialist, Kilkenny

Overview of Job

Role Summary
As our Digital Content Specialist, you will be responsible for creating, curating, engaging content across our digital channels, social, website, email, and blogs. From planning content ideas and writing copy to supporting visual content, short-form video, campaigns and product launches, this role is ideal for someone who enjoys variety and loves turning ideas into content that gets noticed.
We are looking for someone who is proactive, organised, and creative, with strong attention to detail and a genuine interest in what makes people stop, engage, click, save, share, and act.
You will create content for various audiences including homeowners, retail and trade partners, installers, and interior design audiences, ensuring everything feels consistent, aspirational and on brand.

Your profile

MERLYN, the UK and Irelands leading shower enclosure company, is looking for a creative and commercially minded Digital Content Specialist to help bring the MERLYN brand to life online.
This is an exciting opportunity for someone who loves interiors, design, storytelling, and digital content. We are looking for a confident content creator with personality, ideas, and creative flair - someone who can spot a trend, shape a story, and create content that inspires our audiences across social media, email, website, and digital campaigns.
Reporting to the Digital Marketing Manager, you will work closely with our marketing and sales teams to grow our digital channels, strengthen engagement, and create high-quality, on-brand content that drives awareness, consideration, and sales.
A passion for interiors would be a real advantage.

Key Responsibilities

Key Responsibilities

• Develop and manage a digital content plan that supports MERLYN’s brand strategy, campaigns, and commercial goals.
• Create engaging, on-brand content for social, website, email, blogs, product launches, and digital campaigns.
• Bring fresh ideas, creative thinking, and a strong understanding of digital trends to help grow MERLYN’s online channels.
• Write and optimise website, blog and product content using SEO best practice, including keywords, metadata, and content structure.
• Plan and create email marketing content, including newsletters, promotional campaigns, product launches, and seasonal updates.
• Collaborate with the in-house designer, agencies, and external partners to produce visual content, including images, graphics, infographics, and short-form video.
• Monitor content performance across digital channels and use insights to improve engagement, reach, website traffic, and conversions.
• Work closely with the marketing, sales, NPI and PR teams to align content with brand campaigns, product launches, and business priorities.
• Support influencer, blogger, media, and industry expert activity to help build brand awareness and credibility.
• Attend trade shows, exhibitions and events where required to capture content, support brand activity, and manage live social media updates.
• Use digital and AI-assisted tools to support content planning, editing, idea generation and workflow efficiency, while ensuring all final content is accurate and on brand.

Qualifications/Education

Requirements

• A degree or relevant qualification in marketing, communications, digital media, or a related field would be an advantage.
• 3 to 5 years’ experience in digital content creation, social media management, or digital marketing, ideally within the home, interiors, lifestyle, retail, or design sector.
• Strong writing and editing skills, with the ability to create compelling and engaging content for different audiences.
• A natural storyteller with personality, curiosity, and creative flair, who can bring fresh ideas to the table and help grow MERLYN’s digital channels with content that feels engaging, useful and on brand.
• Confidence creating or briefing visual content, including images, graphics, reels, short-form video, and campaign assets.
• Creative mindset with excellent attention to detail and the ability to translate brand vision into effective content.
• An organised and detail-focused work style, with the ability to manage multiple content tasks, campaigns, and deadlines.
• Ability to review performance data and use insights to improve content and channel growth.
• Willingness to travel to trade shows, exhibitions, and events to capture content.

What We Are Looking For
We are looking for someone who is creative, curious, and confident, someone who is already immersed in a digital world. They will know good digital content and what drives audience engagement online. You should enjoy working with words, visuals, trends, and ideas, and be comfortable bringing content from concept through to publication.
You will be a good fit for this role if you can balance creativity with organisation, spot opportunities to improve content performance, and bring energy and personality to the way MERLYN shows up online.Why us?

Why Join MERLYN?
This is a fantastic opportunity to join an ambitious brand with a strong reputation in the bathroom sector. Part of Norcros PLC and certified Great Place 2 Work for the past 2 years.
You will have the chance to bring ideas to life, help grow our digital channels and play a key role in how MERLYN shows up online. You will work as part of a collaborative marketing team where creativity, quality, and brand storytelling matter.
If this sounds like something for you, we would love to hear from you.

Contact

For further details and to apply please send details to

About us

MERLYN design, engineer and craft the finest showering environments in the world.
Based in Kilkenny, MERLYN has served the UK and Irish market for the last 25 years since its foundation in 2000. Our forward thinking company has become increasingly well known within the industry through its accelerated growth and broad range of product offering. Continuously building on its reputation for relentless attention to detail through innovation and design, whilst using only the finest sourced quality materials with an extensive range of finishes.
MERLYN has an extensive brand portfolio of products focused on the mid to high end of the shower enclosure sector and meets the highest demands in terms of design, performance and quality.  MERLYN'S offering also extends to bespoke options including customisation of glass, shape, space and colour.
At the heart of the company is a simple ethos – to deliver on everything it promises to customers.